New Today!
The Strong, National Toy Hall of Fame

The Strong Announces 2025 National Toy Hall of Fame Finalists

Spirograph, Battleship, Trivial Pursuit, and Furby are among 12 finalists announced for induction to the National Toy Hall of Fame’s 2025 class at The Strong in Rochester, New York.

Lollypop Game, Colorforms

,

Lollypop Game from Colorforms (1981)

Published in 1981 by Colorforms, Lollypop Game was a journey along Gum Drop Avenue to Candy Castle, with plenty of sweet surprises and colourful obstacles along the way.

KliKiT Build n’ Play Sets from Ideal (1969)

In the 1960s, Ideal released KliKiT, a line of Build n’ Play sets designed to encourage creativity and help young builders develop construction skills through a unique interlocking system called “Press-Fit Assembly”

Francis Turner, Louis Marx and Company

Francis Turner collects toys produced by Louis Marx and Company. In this edition of Collector Spotlight, Francis explains how he came to open a museum dedicated to Marx toys and details the items in his collection that were personal to Louis Marx.

Juliet Lublin, Matt Nuccio, Pillow People

Juliet Lublin, Matt Nuccio, Pillow People

Juliet Lublin is the daughter of Pillow People creator Penny Ekstein and Matt Nuccio is president of Design Edge. In this edition of The Friday Five, Juliet and Matt discuss the return of Pillow Pillow and share how the kidult market influenced the relaunch of the beloved 1980s dolls.

The Toy Association Toy Building, El Segundo

Play Unites: New Toy Building Assembles Industry Powerhouses Under One Roof

The Toy Association officially cut the ribbon this week on The Toy Building, a new four-storey hub in El Segundo’s rapidly growing Toy District.

Clue: Godzilla, The Op Games

Clue: Godzilla Edition from The Op Games

Clue: Godzilla Edition is a kaiju-sized collaboration from The Op Games and Toho International that puts a monstrous spin on the beloved Hasbro board game.

FacTOYd

The original Godzilla movie, directed and co-written by Ishiro Honda, was released in 1954.

The Art of Acquiring: Four Considerations When Buying a Collection

Collector Jody Day offers four considerations when buying an established collection of objects.

,

65 The Year to Go Gilbert! Catalogue

Two years before The A.C. Gilbert Company closed its doors in 1967, it released 65 The Year to Go Gilbert, a catalogue showcasing its active toy lines.

Quote symbol
Monsters are tragic beings: they are born too tall, too strong, too heavy. They are not evil by choice. That is their tragedy."
— Ishiro Honda