California-based Entex Industries’ 1979 catalogue showcases the company’s electronic and non-electronic toy offerings.

Hot Wheels was introduced by Mattel in 1968 but its success was solidified with its 1969 releases. These models established the line as a leading brand of small die-cast car models in the United States.

Lewis Galoob Toys’ 1967 catalogue reflected an eclectic mix of toys for boys and girls for a company that was continuing to establish a foothold in the toy industry.

In the 1950s and 1960s, AMSCO developed very detailed and realistic toys that were scaled down to a size suitable for use by children.

Hubley Toys’ 1965 catalogue featured the company’s line of Mighty Metal Toys.

Mattel Electronics’ 1979 catalogue featured the nascent company’s line of handheld electronic games.

This 1952 catalogue from Gilbert Toys showcased the ongoing refinement and expansion of the American Flyer brand almost 15 years after the company acquired it.

Linemar Toys’ Miniature Rubber Bricks catalogue from 1950 showcased three different rubberized building brick kits the company produced that were similar to LEGO.

This 200-page Mattel catalogue from 1986 reflected the company’s continued diversification of its product offerings.

This 1952 catalog showcases many of Parker Games’ popular hits, including Monopoly, Sorry, Clue, and others.

This 1948 catalog followed the rebranding of Mound, Minnesota-based Mound Metalcraft to Tonka Toys Inc. – a shout-out to the company’s proximity to nearby Lake Minnetonka.

A.C. Gilbert’s 1958 catalogue shows why the company was one of the world’s premiere producers of learning toys, many of which it called “scientific career-building toys”.