Mattel See ‘n Say Toys (1974)
Mattel’s See ‘n Say educational talking toys re-purposed a mechanism in the company’s popular Chatty Cathy doll.
Vintage Advertising
Remember the toys and games of years past through vintage advertising – for better and for worse!
Super Powers Collection Hall of Justice Playset from Kenner Products (1984)
“Can Superman save the Hall of Justice? You decide!”
Matchbox Mobile Action Command (1974)
In 1974, Matchbox introduced the toy world to Mobile Action Command (MAC), an elite, international rescue team of anonymous agents equipped with quasi-futuristic vehicles, accessories, and outfits.
Big Jim Sports Camper from Mattel (1972)
“The action’s here and you got all the gear.”
Agent Zero M Movie-Shot from Mattel (1965)
In the 1960s, Mattel released a line of spy toys that allowed children to go undercover as Agent Zero M.
Tammy Doll and Accessories from Ideal Toy Company (1963)
“Who is the girl with a twinkle in her eyes? It’s Tammy, the Ideal teen.”
Francie, Barbie’s Modern Cousin from Mattel (1966)
In 1966, Mattel released Francie Fairchild, a new fashion doll representing “the swinging teenage world that every little girl wants to join.”
Stomper 4x4s Wild Mountain Set from Schaper (1980)
“…because four-wheel drive means power.”
Quick Jump It’s a Skunk from Hasbro (1980)
Released in 1980 by Hasbro, Quick Jump It’s a Skunk was an action-packed dexterity game that challenged 2 to 4 players to steer clear of a skunk.
Science Kits from Remco (1962)
“The thinking boy’s toy.”
Barbie’s Dream Boat from Mattel (1974)
Barbie and friends could take to the high seas in style when Mattel released Barbie’s Dream Boat in 1974.
Stay Alive from Milton Bradley (1981)
“It’s quite deadly.”
Barbie & Francie Color Magic Fashion Designer Set from Mattel (1966)
Designed to appeal to budding junior fashion designers, Color Magic kits allowed children to change the colour or decorations of Barbie’s outfits on a whim.
Dare Brothers Fly Glider from Mego (1975)
“Dare Brothers, imagine you’re one of them. Dare Brothers, fly in the sun with them.”
Blaze from Mattel (1961)
In 1961, Mattel released Blaze, a talking horse that wasn’t named Mr. Ed!
Hall of Justice Playset from Mego (1976)
“You can bring Superman in, pretend he checks the map, and dials up a villain.”
Snoot-Flute from Par Beverage Corp. (1940s)
This novelty music maker was like a kazoo for your nose.
SSP Racers from Kenner Products (1972)
“Now, when you pull that t-stick, those SSP Racers howl with power.”