“Take that, Megatron!”

Mattel Electronics’ 1979 catalogue featured the nascent company’s line of handheld electronic games.

In the late 1960s, Dinky released new Speedwheels models to compete with Mattel’s Hot Wheels, which were then gaining a foothold in the UK Marketplace.

“Imagine he’s surrounded by the Gamma creatures.”

Before digital photography became commonplace, Fisher-Price offered children, ages 5 and up, a camera that used 110 film cartridges.

“I love this place!”

In 1979, as part of its Corgi Juniors line of die-cast toy vehicles, British toy manufacturer Corgi Toys released a series of vehicles with direct tie-ins to several popular DC Comics superheroes.

“This toy comes with something that can really open up a kid’s imagination: its own legend.”

In 1977, Kenner released a second-edition Jaime Somers doll in its ongoing promotion of the Bionic toy line based on The Six Million Dollar Man and The Bionic Woman television shows.

This 1952 catalogue from Gilbert Toys showcased the ongoing refinement and expansion of the American Flyer brand almost 15 years after the company acquired it.

“…lots of Play-Doh adventures for you”.

Released in 1966, the Corgi 267 Batmobile was a 1:43 scale diecast model car introduced in concert with the 1966 Batman TV series starring Adam West.