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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.
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Profiles of Ingenuity

Gain a deeper understanding of the characters – real and fictional – responsible for so many fond childhood memories.


From a small-scale maker of plush toys and novelties founded over 120 years ago, GUND grew to become a leader in the toy industry. Its huggable toys for children still loved by children and collectors alike.

Norman Sas

After a career in the United States Navy, Sas created the first-ever electric tabletop football game that took the market by storm and remained a hit toy for decades.

Bluebird Toys

The British toy company made a name for itself producing tiny toys that encouraged imaginative play.

James R. Becker

James R. Becker was a pioneer in the global toy and game licensing industry with objects of play that resonated with children and adults around the world.


The German company’s brand is based on the exceptional quality of its books, toys, and games.

Frederick August Otto Schwarz

Schwarz left his home in Germany for the United States and established an iconic retail brand that transformed the way retailers connected with consumers.


This German company pivoted from making casket accessories to producing plastic playthings and became one of the country’s most successful toy companies along the way.


ThinkFun rose from obscurity to become a respected game publisher thanks to the tenacity of the founders and its clever brain-challenging games.


Steiff grew from a one-person seamstress business to become a pioneer of plush toys and maker of the highly collectable Teddy Bear.

Leslie Scott

Leslie Scott turned childhood play with wooden building blocks into Jenga, a game that continues to attract board game enthusiasts of all ages almost four decades after its initial release.

Mego Corporation

From dime-store toys to action figures and playsets, Mego Corporation led the industry in manufacturing efficiencies and display packaging innovations.


This family business weathered economic and cultural shifts to become one of the most recognizable European and international toy brands.

Reliable Toy Company

Founded by three brothers in Toronto in the 1920s, Reliable Toy Company grew from tiny toy producer to become the British Empire’s largest toymaker.


Lewis Galoob Toys, Inc. evolved from distribution to manufacturing and battled a video game giant along the way.