Irwin Toy’s 2002 toy catalogue offers a fascinating glimpse at how it planned to re-position itself and grow its brands in the North American market.

1978 marked the 25th year Matchbox diecast vehicles were available to fans and collectors.

The 1964 Johnny Seven toy line of playsets and facsimiles of military equipment from Topper Toys was marketed exclusively to boys.

For almost three decades, Aurora Plastics Corporation was a prolific manufacturer of scale model kits. This 44-page catalog from 1967 highlights the various lines that captivated model makers during the company’s heyday.

Two years before the company went out of business in 1967, The A.C. Gilbert Company released 65 The Year to Go Gilbert, a catalogue promoting their active toy lines.

For a large part of the 20th century, Transogram Toys and Games produced an array of toys, games, outdoor sports sets, and kid-sized furniture. This dealer catalog from 1961 illustrates the company’s diverse product offerings.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.