In 1963, Gilbert released The Wing Thing, an “all-weather flying vehicle” that stood a whopping 36-inches long by 48-inches wide.

“May the mightiest power prevail!”

Released in 1989 by Power Wheels, Hot Shot was one of the company’s battery-powered cars for children aged 3-7.

Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

“I’ll get revenge!”

In 1974, Fisher-Price released the Play Family A-Frame, an homage to mid-century modern architecture.

“Mr. Arcade, I need help. My husband won’t come home.”

In 1974, Mattel released Spinwelder, a welding toy that children used to construct various vehicles.

“…before you match ’em you have to catch ’em.”

Released in 1966 from Mattel, Flea Circus was a three-dimensional skill game where players score points by making magnetic fleas perform a series of circus tricks.

“What do you do when it’s all up to you?”

Fright Factory was another addition to Mattel’s Thingmaker line that allowed children to create horror movie-esque props at home.