“The video game that lets you help E.T. get home, just in time for Christmas.”

This catalogue from 1959 highlights the company’s “ready-to-run” HO Scale product line.

In the mid 1930s, the Kiddie Brush & Toy Co. of Jonesville, Michigan, released a line of housekeeping toys under the brand name Susy Goose that remained on store shelves through the late 1960s.

“Then we can bash ’em. And trash ’em. We love it!”

Irwin Toy’s 2002 toy catalogue offers a fascinating glimpse at how it planned to re-position itself and grow its brands in the North American market.

When loaded with beads, Jewel Magic produced “oodles of baubles ‘n bangles” at the turn of its handle.

“Get ’em by Thanksgiving Weekend so you can give ’em at Christmas.”

1978 marked the 25th year Matchbox diecast vehicles were available to fans and collectors.

In 1976, Monogram reinforced the notion that bigger is better with the release of its Colossal Cars collection.

“Me, me, wonderful me!”

In 1959, plastic-scale model manufacturer Revell released the Dr. Seuss Zoo, a set of model kits based on the work of children’s author and cartoonist Dr. Seuss.

“Activate the Monsterizer!”