A vintage ad for Poochie from Mattel (1983) | Toy Tales – Todd Coopee

Poochie from Mattel (1983)

Released in 1983 by Mattel, Poochie was a plush stuffed animal with sassitude. Poochie’s advertising focused on helping young girls find a voice and speak their minds. Poochie was decked out with pink ears, paws, and tail. Her accessories included a pair of purple sunglasses and a heart-shaped tag inscribed with her name. Poochie served as the focal point for a line of products that included activity sets, stamps, stationery, and other accessories.

Remember the toys and games of years past through vintage advertising – for better and for worse!