“Me, me, wonderful me!”

In 1959, plastic-scale model manufacturer Revell released the Dr. Seuss Zoo, a set of model kits based on the work of children’s author and cartoonist Dr. Seuss.

“Activate the Monsterizer!”

In 1965, Gilbert re-designed its hands-on microscope kits to include a new, ruggedized, professional look and newer higher-visibility packaging.

“Real features. Real fun. That’s today’s Meccano.”

Amsco’s Famous Replicas toy line reflected the company’s guiding philosophy that “kids like to play grown-up.”

“The world is your arcade when you take aim with Nerf.”

The 1964 Johnny Seven toy line of playsets and facsimiles of military equipment from Topper Toys was marketed exclusively to boys.

To commemorate the high-flying exploits of daredevil motorcycle jumper, Debbie Lawler, Kenner released a signature Jump Set as part of its Turbo Tower of Power (TTP) line in 1974.

“Enemy GoBot attacking!”

For almost three decades, Aurora Plastics Corporation was a prolific manufacturer of scale model kits. This 44-page catalog from 1967 highlights the various lines that captivated model makers during the company’s heyday.

“Are you ready for Zzzoom•It? That’s right, Zzzoom•It! A new way to play from Mattel.”