American Metals Specialties Corporation (AMSCO) – 1961 Catalogue

During its hey-day, American Metal Specialties Corporation (AMSCO) of Hatboro, Pennsylvania, was one of the nation’s top ten toy manufacturers. The company’s guiding philosophy was that “kids like to play grown-up.”

As exemplified in this catalog from 1961, the company developed realistic toys in every detail but scaled down to a size suitable for use by children. The company sold licensed playsets from a variety of nationally known brands, including Maxwell House, Coca-Cola, Johnson & Johnson, and Kellogg’s.

In November 1969, AMSCO merged with Milton Bradley and became a wholly-owned subsidiary of the company.