In 1963, Mattel released High Gear, the “mechanical maneuver game” with rules as complex as the game’s mechanics.

“Proton pack, ready!”

“New Hot Wheels Thundershift 500 puts racing action in your hands.”

First introduced in 1973, Matchbox Aircraft Kits extended the company’s line of diecast model cars to include a set of plastic aircraft model kits.

“Be the first Wham-O Bird trainer in your neighbourhood.”

A vintage ad from 1967 for the Rebel “400” Banked Raceway from Revell, one of ten sets to choose from for the holiday season.

“Fire Alert — that’s how it’s done.”

What would you get if you combined bingo with music? Musingo, the “surprise musical” game from Mattel!

“My Talking Computer is learning cleverly disguised as fun.”

My Mixer was a food-mixing device for children that made the preparation of a variety of food and desserts a “fun-filled adventure in homemaking.”

“Hey, you want hot hands? You got hot hands.”

This 1985 dealer advertisement from Ideal features “the adorable style and exclusive action features” of Kitt (the doll) and Kaboodle (her pony).