In 1965, Gilbert Toys released a super-sized Erector set that allowed junior Engineers to build rideable vehicles.

“Discover a new kind of fashion doll.”

Long before whipping up a batch of fruit smoothies became all the rage, Kenner released the Betty Crocker Juicer/Blender.

“As Micropolis grows, so does your child’s imagination.”

Released in 1951 by Ideal, Saucy Walker was advertised as a new “walking-flirting” counterpart to the company’s popular Toni doll.

“I had the case all figured out…”

Make Zenzational pretzels with the Pretzel-Jetzel, the “jet-age” pretzel baker!

“Who gives you robots to command? Robotix.”

“Play it once and you’ll be back.”

In the 1970s, Ideal Toy Company produced several toy lines that featured legendary stunt performer, Evel Knievel, including a series of precision diecast miniatures.

“Let’s have an exciting Batman adventure!”

Ideal’s Toni Dolls made their debut in 1949 with a design feature that was unique from other dolls being sold at the time.