An ad from 1978 for the Expert Builder Series from LEGO. The new LEGO sets included moveable parts that made models “more realistic and more fun.”

“Tommy, you had a rough time out there.”

In 1989, Mattel released a new line of He-Man action figures to coincide with the release of The New Adventures of He-Man, a new animated series starring everyone’s favorite defender of the planet Eternia.

“Frankenstein is in a foul temper.”

“Olympic-size skittle bowl, it’s like having a bowling alley in your backyard or playroom.”

In 1963, Gilbert released The Wing Thing, an “all-weather flying vehicle” that stood a whopping 36-inches long by 48-inches wide.

“May the mightiest power prevail!”

Released in 1989 by Power Wheels, Hot Shot was one of the company’s battery-powered cars for children aged 3-7.

Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

“I’ll get revenge!”

In 1974, Fisher-Price released the Play Family A-Frame, an homage to mid-century modern architecture.

“Mr. Arcade, I need help. My husband won’t come home.”