“As Micropolis grows, so does your child’s imagination.”

Released in 1951 by Ideal, Saucy Walker was advertised as a new “walking-flirting” counterpart to the company’s popular Toni doll.

“I had the case all figured out…”

Make Zenzational pretzels with the Pretzel-Jetzel, the “jet-age” pretzel baker!

“Who gives you robots to command? Robotix.”

The Hop ‘n Stomp offered kids an “indoor game with outdoor action.” After all, we could all use a little “hopping, stomping, romping fun” from time to time!

“Play it once and you’ll be back.”

In the 1970s, Ideal Toy Company produced several toy lines that featured legendary stunt performer, Evel Knievel, including a series of precision diecast miniatures.

“Let’s have an exciting Batman adventure!”

Ideal’s Toni Dolls made their debut in 1949 with a design feature that was unique from other dolls being sold at the time.

“There’s a new yo-yo goin’ round; you must whip it…”

In the 1950s, the Joe Lowe Corporation, the steward of the Popsicle brand of ice pops, offered consumers a premium with a cosmic backstory, the Major Mars’ Rocket Ring.