“Olympic-size skittle bowl, it’s like having a bowling alley in your backyard or playroom.”

In 1963, Gilbert released The Wing Thing, an “all-weather flying vehicle” that stood a whopping 36-inches long by 48-inches wide.

“May the mightiest power prevail!”

Released in 1989 by Power Wheels, Hot Shot was one of the company’s battery-powered cars for children aged 3-7.

Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

“I’ll get revenge!”

In 1974, Fisher-Price released the Play Family A-Frame, an homage to mid-century modern architecture.

After being acquired by Universal Toys, 1983 kicked off a new era of ownership for the brand and a 30th-anniversary celebration.

“Mr. Arcade, I need help. My husband won’t come home.”

In 1974, Mattel released Spinwelder, a welding toy that children used to construct various vehicles.

For more than 75 years, Wham-O has been a ubiquitous guest at family barbecues and outdoor playtime. This Sports Are Fun! mini-catalogue from the 1960s showcases the breadth of the company’s sporting and outdoor product lines at the time.