Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

“I’ll get revenge!”

In 1974, Fisher-Price released the Play Family A-Frame, an homage to mid-century modern architecture.

After being acquired by Universal Toys, 1983 kicked off a new era of ownership for the brand and a 30th-anniversary celebration.

“Mr. Arcade, I need help. My husband won’t come home.”

In 1974, Mattel released Spinwelder, a welding toy that children used to construct various vehicles.

For more than 75 years, Wham-O has been a ubiquitous guest at family barbecues and outdoor playtime. This Sports Are Fun! mini-catalogue from the 1960s showcases the breadth of the company’s sporting and outdoor product lines at the time.

“…before you match ’em you have to catch ’em.”

Released in 1966 from Mattel, Flea Circus was a three-dimensional skill game where players score points by making magnetic fleas perform a series of circus tricks.

“What do you do when it’s all up to you?”

Fright Factory was another addition to Mattel’s Thingmaker line that allowed children to create horror movie-esque props at home.