Lowell Toy Mfg. Catalogue (1959)

In the 1950s and ‘60s, Lowell Toy Mfg. of Long Island City, New York was a prolific producer of board games. Many of the games were tied to popular television shows and pop-culture characters of the time.

This seven-page catalogue highlights games for fans of Bat Masterson, Gun Smoke, To Tell the Truth, Steve Canyon, and The Price is Right. The company also produced board games based on classic stories like Captain Kidd and Jack the Giant Killer.

Our personal favourites from this advertisement include the Blast Off! Electric pinball game and Beat the Clock Target Game.

Explore classic toys and games that captured our attention and never let go.