In 1930, Herman Fisher, Irving Price, Margaret Evans Price, and Helen Schelle established Fisher-Price Toys—a company devoted to designing playthings that both fostered child development and provided fun. Although the company’s earliest products were crafted from wood and metal, this 1958 catalogue reveals that it had started incorporating plastic into its manufacturing process, paving the way for more vibrant design options.
Illustrated highlights from the catalogue include the Timber Toter, Pull-a-Tune Xylophone, Corn Popper, and Queen Buzzy Bee.
