Vintage Advertising

In 1959, plastic-scale model manufacturer Revell released the Dr. Seuss Zoo, a set of model kits based on the work of children’s author and cartoonist Dr. Seuss.

In 1965, Gilbert re-designed its hands-on microscope kits to include a new, ruggedized, professional look and newer higher-visibility packaging.

Amsco’s Famous Replicas toy line reflected the company’s guiding philosophy that “kids like to play grown-up.”

To commemorate the high-flying exploits of daredevil motorcycle jumper, Debbie Lawler, Kenner released a signature Jump Set as part of its Turbo Tower of Power (TTP) line in 1974.

In the 1970s, Ideal Toy Company produced several toy lines that featured legendary stunt performer, Evel Knievel, including a series of precision diecast miniatures.

In 1980, Kenner released several Play-Doh activity sets that featured some of their popular licensed properties, including Sesame Street, Strawberry Shortcake, The Flintstones, and Star Wars.

Mattel’s See ‘n Say educational talking toys re-purposed a mechanism in the company’s popular Chatty Cathy doll.

In 1974, Matchbox introduced the toy world to Mobile Action Command (MAC), an elite, international rescue team of anonymous agents equipped with quasi-futuristic vehicles, accessories, and outfits.

In the 1960s, Mattel released a line of spy toys that allowed children to go undercover as Agent Zero M.