“The wonderful new house for Mattel’s famous Barbie doll.”

The Electric Ladder Fire Truck (Model 124) became a popular addition to the company’s Andy Gard toy line.

“They actually believe E.T. lives in their closet.”

Linemar Toys’ Miniature Rubber Bricks catalogue from 1950 showcased three different rubberized building brick kits the company produced that were similar to LEGO.

Two years after the blockbuster Top Gun movie hit Cineplexes, Cox released the Top Gun 4400 Control Line Model Airplane.

“Up ahead — is that the enemy in disguise?”

The Omnibot 2000 was the “state-of-the-fun” toy robot produced by TOMY in the 1980s.

“Adventure is waiting, just follow your nose.”

This 200-page Mattel catalogue from 1986 reflected the company’s continued diversification of its product offerings.

In 1957, Lowell Toy Mfg. gamified psycho-scientific testing techniques with the release of Person-Alysis.

In 1982, Parker Brothers released a commercial featuring its Q*bert, Tutankham, Super Cobra, and Popeye home video games.

This 1952 catalog showcases many of Parker Games’ popular hits, including Monopoly, Sorry, Clue, and others.