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Aurora 1967: The World’s Largest Collection of Scale Model Hobby Kits Catalogue

For almost three decades, Aurora Plastics Corporation was a prolific manufacturer of scale model kits. This 44-page catalog from 1967 highlights the various lines that captivated model makers during the company’s heyday.

Thingmaker Creepy Crawlers from Mattel (1964)

“Make charming lizard pins or spider rings.”

Steve Scout High Adventure Scout Base from Kenner (1975)

Kenner’s Steve Scout High Adventure Scout Base was a 28-inch tall log-constructed lookout tower, proportioned to the size of the company’s Steve Scout action figure line.

Pizza Party from Milton Bradley (1987)

“…you better be sharp, you better be quick.”

Deluxe Susy Goose Housekeeping Set from Kiddie Brush & Toy Co. (1965)

In the mid 1930s, the Kiddie Brush & Toy Co. of Jonesville, Michigan, released a line of housekeeping toys under the brand name Susy Goose that remained on store shelves through the late 1960s.

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65 The Year to Go Gilbert! Catalogue

Two years before The A.C. Gilbert Company closed its doors in 1967, it released 65 The Year to Go Gilbert, a catalogue showcasing its active toy lines.

Jewel Magic from Mattel (1975)

When loaded with beads, Jewel Magic produced “oodles of baubles ‘n bangles” at the turn of its handle.

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Spars & Stripes from TOMY (1976)

Released in 1976, Tomy’s Spars & Stripes was a new “unsinkable” sailboat that actually sailed.

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Mattel Delivers: Mattel Toys (1983)

Mattel’s 1983 product catalogue, Mattel Delivers, captures the company at a crossroads, riding high on blockbuster brands like Barbie, Hot Wheels, and Masters of the Universe while wrestling with steep losses from its Electronics division.