“Frankenstein is in a foul temper.”

Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.

“Olympic-size skittle bowl, it’s like having a bowling alley in your backyard or playroom.”

“May the mightiest power prevail!”

Released in 1989 by Power Wheels, Hot Shot was one of the company’s battery-powered cars for children aged 3-7.

Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

“I’ll get revenge!”

In 1974, Fisher-Price released the Play Family A-Frame, an homage to mid-century modern architecture.

After being acquired by Universal Toys, 1983 kicked off a new era of ownership for the brand and a 30th-anniversary celebration.

“Mr. Arcade, I need help. My husband won’t come home.”

In 1974, Mattel released Spinwelder, a welding toy that children used to construct various vehicles.