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Mattel Toys and Hobbies Catalogue (1972)

Mattel’s 1972 Toys and Hobbies catalogue introduced new and updated product lines ahead of the annual Toy Fair trade show.

The Rat Patrol from Aurora (1967)

Released by Aurora in 1967, The Rat Patrol hobby kit drew inspiration from the World War II television series of the same name, which aired for two seasons on ABC in the mid-1960s.

Roller Racer from Wham-O (1987)

“No motor and no batteries but something really moves that thing.”

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Hubley Toys Catalogue (1965)

Hubley Toys’ 1965 catalogue featured the company’s line of Mighty Metal toys.

Shaver Sets from Hasbro (1960s)

Toy companies have long created products that let children imitate the activities they observed in their parents’ daily lives. A great example of this was the line of pretend shaver sets that Hasbro released in the 1960s.

Dear Diary from Tiger Electronics (1995)

“Hey guys, look. It’s Tammy’s diary.”

Bild-A-Set Junior Girls in Uniforms from D.A. Pachter Co. (1943)

In the 1940s, Chicago’s D.A. Pachter Co. introduced Bild-A-Set, a line of paper-based premiums designed for children.

Connect Four from Milton Bradley (1980s)

“Play it fast for fun. Think it out for a challenge.”

Electronic Detective from Ideal (1980)

Released in 1979, the Electronic Detective game from Ideal required one to four players to match wits against a “fiendish computer brain” to solve an imaginary crime.

Zap It from Enertech (1987)

“Why just zing ’em with water when you can zap ’em with colour?”

Slingin’ Slot from Mattel (1974)

It’s Ring-A-Ding fun for everyone with the Slingin’ Slot from Mattel!

Dynamite from Parker Brothers (1988)

“Watch out for the other guy; he can blow your bridges to smithereens!”