“It keeps you on the move.”

For a large part of the 20th century, Transogram Toys and Games produced an array of toys, games, outdoor sports sets, and kid-sized furniture. This dealer catalog from 1961 illustrates the company’s diverse product offerings.

“Tommy, you had a rough time out there.”

In 1989, Mattel released a new line of He-Man action figures to coincide with the release of The New Adventures of He-Man, a new animated series starring everyone’s favorite defender of the planet Eternia.

“Frankenstein is in a foul temper.”

Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.

“Olympic-size skittle bowl, it’s like having a bowling alley in your backyard or playroom.”

In 1963, Gilbert released The Wing Thing, an “all-weather flying vehicle” that stood a whopping 36-inches long by 48-inches wide.

“May the mightiest power prevail!”

Released in 1989 by Power Wheels, Hot Shot was one of the company’s battery-powered cars for children aged 3-7.

Long before the internet and influencers shaped children’s desires, printed toy ads ignited imaginations. Browse a selection of vintage toy advertisements that inspired children’s wish lists.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.