Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

After being acquired by Universal Toys, 1983 kicked off a new era of ownership for the brand and a 30th-anniversary celebration.

For more than 75 years, Wham-O has been a ubiquitous guest at family barbecues and outdoor playtime. This Sports Are Fun! mini-catalogue from the 1960s showcases the breadth of the company’s sporting and outdoor product lines at the time.

At its peak, Reliable Toys was one of the largest toy makers in Canada.

Hasbro’s 1986 catalogue features a wide range of products that reflected the trends and interests of the time, showcasing the company’s continued commitment to creating fun and engaging toys for children.

California-based Entex Industries’ 1979 catalogue showcases the company’s electronic and non-electronic toy offerings.

Hot Wheels was introduced by Mattel in 1968 but its success was solidified with its 1969 releases. These models established the line as a leading brand of small die-cast car models in the United States.

Lewis Galoob Toys’ 1967 catalogue reflected an eclectic mix of toys for boys and girls for a company that was continuing to establish a foothold in the toy industry.

In the 1950s and 1960s, AMSCO developed very detailed and realistic toys that were scaled down to a size suitable for use by children.

Hubley Toys’ 1965 catalogue featured the company’s line of Mighty Metal Toys.

Mattel Electronics’ 1979 catalogue featured the nascent company’s line of handheld electronic games.