Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.
In 1943, brothers Alvin and Earl Herdklotz established the A & E Tool and Gage Co. in Rockford, Illinois as a defense-based precision tool-and-die business. After World War II, focus shifted primarily to toy making. Operating under the name Midgetoy, the company began to produce basic, smaller-scale die-cast vehicles and airplanes at low price points.