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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Toy Capsule

A look back at toy companies that no longer exist.

Wham-O: Sports are Fun!

For almost 75 years, Wham-O has been a ubiquitous guest at family barbecues and outdoor playtime. This Sports Are Fun! mini-catalogue from the 1960s showcases the breadth of the company’s sporting and outdoor product lines at the time.

Viceroy Manufacturing Company

Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.

$20.50 Cash Refund Booklet from Kenner (1973)

Throughout the 1970s and ’80s, Kenner routinely advertised and placed premiums inside of some of General Mills most popular cereals, like Cheerios. Usually in booklet form, these promotions offered cash refunds on all of the company’s popular toys, including the Easy-Bake Oven.