Mattel’s 1972 Toys and Hobbies catalogue introduced new and updated product lines ahead of the annual Toy Fair trade show.

Hubley Toys’ 1965 catalogue featured the company’s line of Mighty Metal toys.

This 1958 catalogue from FIsher-Price reveals that it had started incorporating plastic into its manufacturing process, paving the way for more vibrant design options.

For a large part of the 20th century, Transogram Toys and Games produced an array of toys, games, outdoor sports sets, and kid-sized furniture. This dealer catalog from 1961 illustrates the company’s diverse product offerings.

Rubber and vinyl dolls and toys were the name of the game for Viceroy Manufacturing Company of Toronto, Ontario. This Dolls, Playthings, and Disneyland Character Merchandise catalog from 1956 illustrates the depth and breadth of the company’s licensed and non-licensed product offerings.

Released in 1963 by Topper Toys, Penny Brite was presented as a more wholesome alternative to Mattel’s Barbie Doll.

After being acquired by Universal Toys, 1983 kicked off a new era of ownership for the brand and a 30th-anniversary celebration.

For more than 75 years, Wham-O has been a ubiquitous guest at family barbecues and outdoor playtime. This Sports Are Fun! mini-catalogue from the 1960s showcases the breadth of the company’s sporting and outdoor product lines at the time.

At its peak, Reliable Toys was one of the largest toy makers in Canada.

Hasbro’s 1986 catalogue features a wide range of products that reflected the trends and interests of the time, showcasing the company’s continued commitment to creating fun and engaging toys for children.

California-based Entex Industries’ 1979 catalogue showcases the company’s electronic and non-electronic toy offerings.

Hot Wheels was introduced by Mattel in 1968 but its success was solidified with its 1969 releases. These models established the line as a leading brand of small die-cast car models in the United States.