A.J. Jacobs is a New York Times bestselling author, journalist, NPR commentator, and TED speaker. In this edition of The Friday Five, A.J. talks about his latest book, The Puzzler, and reveals the characteristic he feels holds a secret to living a good life.

Mariah Hughes is the marketing coordinator at the National Corvette Museum. In this edition of The Friday Five, she reveals details of the highly anticipated Hot Wheels: Race to Win exhibit and shares why she thinks society is obsessed with high-performance cars.

Jennifer Kretchmar is chief digital and merchandising officer at Build-A-Bear Workshop. In this edition of The Friday Five, Jennifer reveals what consumers can look forward to seeing as the company celebrates its 25th anniversary, and describes how the company has evolved over the years.

Marck Højbjerg Matthiasen is CEO of Danish toy company, dantoy. In this edition of The Friday Five, Marck shares the company’s recent product and manufacturing innovations and gives insight into the challenges of developing a more sustainable approach to toy manufacturing.

Blake Wright is the founder and publisher of TOYCOLLECTR, a new print magazine created specifically for collectors of action figures. In this edition of The Friday Five, Blake shares what readers can expect from the magazine and how the publication expands on his popular trilogy of books, Toys That Time Forgot.

Fred Trust is founder of the Wizard of Oz Museum in Cape Canaveral, Florida. In this edition of The Friday Five, Fred shares details of his expansive personal collection of Oz memorabilia and reveals how his childhood in the former Soviet Union sparked an early interest in the classic L. Frank Baum story.

Philippe de Lespinay is the author of Slot Car Dreams, a retrospective of the Golden Age and evolution of slot car racing. In this edition of The Friday Five, Philippe shares how he became a recognized authority on the subject of slot cars and why the book took 10 years to produce.

Bachir Zeroual is chief marketing officer for Tastemaker’s Arcade1Up. In this edition of The Friday Five, Bachir shares insights about the ever-changing video game market and his thoughts on the next big trend in arcade-style home gaming.

Michael Mingoia is the director of exhibitions at the Napa Valley Museum Yountville in California. In this edition of The Friday Five, Michael shares details of the current exhibition titled DANGEROUS GAMES: Treacherous Toys We Loved As Kids and explains the social function of toys and play.

Christina Nix Lynch is director of licensing at King Features Syndicate. In this edition of The Friday Five, Christina talks about how the company is reimagining classic characters for new audiences–including Popeye, Olive Oyl, Blondie, and Flash Gordon.

Montana Hoeren is head of brand at Hornby. In this edition of The Friday Five, Montana talks about Hornby: A Model World, a new television series that offers an inside look at all that goes into creating products at the pioneering model railway maker.

Michael Riley is the chief brands officer at WildBrain. In this edition of The Friday Five, Michael shares the media company’s plans for the Strawberry Shortcake brand and explains WildBrain’s approach to reinterpreting beloved classic characters for new audiences.