From 1989-1990, Kenner released a series of 6-inch Beetlejuice action figures that tied into the Tim Burton movie starring Michael Keaton. Series One consisted of six figures (Shish Kebab Beetlejuice with Scary Skewers, Spinhead Beetlejuice with Creepy Cockroach, Showtime Beetlejuice with Rotten Rattler, Harry the Haunted Hunter with Terrible Tarantula, Otho the Obnoxious with Loathsome Lizard, and Adam Maitland the Headless Ghost.)
Later the company released Series Two, consisting of two additional figures (Exploding Beetlejuice with Dreadful Dragon and Shipwreck Beetlejuice with Horrible Hydra.)
In an attempt to counter lackluster sales, Kenner released a four-figure Neighbourhood Nasties action figure set as well as a series of branded vehicles and playsets that were not directly connected to the movie.