Auto-Rama from Gilbert Toys (1961)

A.C. Gilbert’s Auto-Rama miniature car racing line was pitched as an auto racing game that required “real racing skills.” This 1961 dealer advertisement features two add-on products.

The Power Steering add-on put opponents at the wheel “exactly as if they were driving.” Using the steering wheel, each competitor had to steer their care right, left or to center on the straight-away. Incorrect technique caused the car to slow down or stop.

The Pit Stop add-on added another twist. Cars racing on the track would periodically lose power and speed mid-race. To bring the car back to normal speed, kids had to place it on the pit stop rack to be serviced – just as in a real race.

Remember the toys and games of years past through vintage advertising – for better and for worse!