In this installment from my YouTube series, Where’s the Fun From?, I discuss how a copy writer named Gary Dahl found the perfect timing and turn of phrase to turn the Pet Rock into “the fastest-selling and most publicized novelty gift product in retailing history.”
Tim Walsh is an author, documentary filmmaker, toy industry veteran, and creator of the Seize the Play YouTube channel.
He is also founder of the game company, Roo Games.