In this installment from my YouTube series, Where’s the Fun From?, I discuss how a copy writer named Gary Dahl found the perfect timing and turn of phrase to turn the Pet Rock into “the fastest-selling and most publicized novelty gift product in retailing history.”
Author, documentary filmmaker, and toy industry veteran Tim Walsh recently founded a new game company called Roo Games. Additional Where’s the Fun From? episodes are available on his Seize the Play YouTube channel.
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