In this installment from my YouTube series, Where’s the Fun From?, I discuss how a copy writer named Gary Dahl found the perfect timing and turn of phrase to turn the Pet Rock into “the fastest-selling and most publicized novelty gift product in retailing history.”
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Tim Walsh is an author, documentary filmmaker, toy industry veteran, and creator of the Seize the Play YouTube channel.
He is also founder of the game company, Roo Games.