“Take the wheel and step on the accelerator for realistic fun!”
Schaper’s U-Drive-It taught children ages five and up the fundamentals of driving a car.
The tabletop driving game was released in 1974 and ran on two D-batteries. Kids could drive a toy car through twisting roads on a board using the connected steering wheel, ignition switch, gear shift, and foot accelerator. They could change speeds, stop, and start the car on one of two interchangeable landscapes. One side of the board featured a series of country roads while the other gave the experience of city driving.
The set also came with a series of 3-dimensional accessories, including orange cones and a bridge to further simulate real road situations.
After the success of U-Drive-It, Schaper released other U-focused driving toys, including Baja Bike Scrambler and Bulldozer U-Drive-It.
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