The Mattel Archive, published by Rizzoli, offers an illustrated look at eight decades of catalogues from one of the world’s most recognizable toy companies.
Across 352 pages, the book reproduces full-page selections from Mattel’s printed catalogues, tracing how the company presented and promoted its products from 1945 to today. Organized chronologically, it highlights shifts in design, photography, and typography while charting the rise of major brands such as Barbie, Hot Wheels, and Fisher-Price.
The excerpts range in size, allowing readers to study both the imagery and the accompanying text. Background notes from the publisher and a foreword by Mattel CEO Ynon Kreiz provide additional context about the company’s development and the cultural reach of its best-known toys.
The Mattel Archive retails for $75 USD.
