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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.
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Rev ‘n Roar from Matchbox (1974)


An advertisement from 1974 for the Rev ‘N Roar from Matchbox. Rev ‘N Roar mimicked the function of a manual transmission, allowing kids to shift from first to fourth gear to get their car on the road. The toy ran on a single D-battery and came complete with a four-speed shifting console, staging ramp, and one Matchbox Superfast car.

Remember the toys and games of years past through vintage advertising – for better and for worse!