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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Rev ‘n Roar from Matchbox (1974)

An advertisement from 1974 for the Rev ‘N Roar from Matchbox. Rev ‘N Roar mimicked the function of a manual transmission, allowing kids to shift from first to fourth gear to get their car on the road. The toy ran on a single D-battery and came complete with a four-speed shifting console, staging ramp, and one Matchbox Superfast car.

Remember the toys and games of years past through vintage advertising – for better and for worse!