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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.
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Mouse Trap Game


An early television commercial for Ideal Toy Company’s Mouse Trap Game. Inspired by the work of cartoonist and inventor Rube Goldberg, the game was originally released in 1963. Hasbro is still selling it today.

“It’s a wonderful game, it’s ideal!”

Remember the toys and games of years past through vintage advertising – for better and for worse!