Mattel’s 1983 product catalogue, Mattel Delivers, captures the company at a crossroads, riding high on blockbuster brands like Barbie, Hot Wheels, and Masters of the Universe while wrestling with steep losses from its Electronics division.
The 103-page catalogue was organized into seven sections: Dolls, Character Toys, Activity Toys, Preschool, Educational Toys, Racing, and Action Figures. Standouts include the McDonald’s x Barbie crossover (p. 31), Monchhichi (p. 47), Talking Garfield (p. 57), Magic Talk Smurf sets (p. 61), and the Hot Wheels Cargo Plane (p. 89).
