1972 was a pivotal year for Mattel, as it balanced continued commercial success in core lines like Barbie and Hot Wheels against growing financial instability and the early signs of a forthcoming major corporate crisis that would erupt in 1974. The company’s Toys and Hobbies catalogue introduced new and updated product lines ahead of the annual Toy Fair trade show.
Among the publication’s 16 pages, our favourites include Instant Replay, FARBS, Sculpt-Sure, Snoopy Ice Hockey. Collectors of the Big Jim toy line were also treated to an All Star version of the action figure, complete with multiple uniform options.
