Barbie, Thomas & Friends, Masters of the Universe, and Hot Wheels – these are just a few of the brands that will feature prominently at the new Mattel Adventure Park, located at VAI Resort in Glendale, Arizona.
Expected to open sometime in 2024, VAI Resort – an Epic Resort Destinations property — is set to become the largest resort destination in Arizona. The sixty-acre, $1 billion complex will feature luxury accommodations, dining, live music, entertainment, shopping, private event space, and more.
Mattel Adventure Park sits on nine acres of land within the expansive VAI Resort and promises to create new ways for fans to engage with the brand.
“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “Construction is underway and substantial progress has been made on what will give fans of all ages a day of thrills and nostalgia. We’re especially excited for families to experience the Hot Wheels Bone Shaker rollercoaster – a dream come true for any Hot Wheels fan.”
The indoor/outdoor park is part of Mattel’s strategy to grow its presence in industries complementary to its original focus on children’s toys and games. The popularity of the live-action Barbie movie has ignited plans for feature films based on other Mattel intellectual properties, including a Polly Pocket movie helmed by Lena Dunham.
Mark Cornell, President at Epic Resort Destinations shared about the ambitious undertaking, “Our Attractions Development team are simply redefining the entertainment channel by bringing Mattel’s powerhouse, evergreen brands to life like never before. This hand-picked, gifted team continues to find truly innovative ways to create pioneering attractions that are certain to bring continuous fun for the whole family.”
There’s no word as to whether a dedicated Kendom property will be featured in the park but a full-scale Barbie Beach House is in development as part of the project. A Masters of the Universe laser tag arena, Hot Wheels rollercoaster, and mini golf experience are also planned.