Mattel Ruby Anniversary Collection

Mattel Marks 80 Years with Limited Ruby Anniversary Collection

Mattel is celebrating 80 years of inspiring play with the debut of its limited-edition Ruby Anniversary Collection. Unveiled at the Nuremberg International Toy Fair, this range of collectible products pays tribute to the company’s legacy by enveloping a selection of its popular toys and games in its signature ruby-red colour.

The Ruby Anniversary Collection features a selection of items from some of Mattel’s most beloved brands. The collection includes Barbie, Polly Pocket, Hot Wheels, Magic 8 Ball, UNO, Thomas & Friends, and Fisher-Price. Each piece is designed to capture the essence of the brand’s iconic history and its impact on generations of children and families worldwide.

The Mattel 80th Ruby Anniversary Collection

  • Barbie Mattel 80 Doll – dressed in a ruby-red party dress adorned with a festive bow and a bodice inspired by the iconic Mattel logo.
  • Mattel 80 Anniversary Barbie Signature Dolls – pay tribute to Mattel’s legacy with a glamorous design draped in radiant ruby red.
  • Polly Pocket Ruby Red Ring Box – a heart-shaped Ring Box Compact featuring a transparent glitter finish. Inside, Polly enjoys a festive party scene complete with a balloon animal pet and a removable, adjustable cake-themed ring.
  • Uno Mattel 80th Ruby Red Edition – this celebratory edition of Uno features graphics inspired by Mattel products, combining classic gameplay with a nod to the company’s storied past.
  • Magic 8 Ball Ruby Red Edition – the classic fortune-telling toy gets a ruby-red makeover to mark the anniversary.
  • Hot Wheels Pop Culture Kool Kombi – this premium Hot Wheels vehicle celebrates iconic pop culture properties with authentic details and display-worthy packaging.
  • Hot Wheels Core Mattel 80th Anniversary 5-Pack – featuring Hot Wheels classics like Bone Shaker and Twin Mill, each adorned with special 80th anniversary decos in collectible packaging.
  • Thomas & Friends Small Die-Cast Mattel 80th Engine – this collector’s edition die-cast Thomas engine features premium metallic-coloured paint and rolling stock cars.
  • Fisher-Price Red Chatter Telephone – the iconic pull-along toy has been reimagined in Mattel’s signature red, complete with a spinning dial, realistic ringing sounds, and moving eyes.

Lisa McKnight, Chief Brand officer at Mattel, said: “As we celebrate 80 years of inspiring play and sparking imaginations, the Mattel 80th Ruby Anniversary Collection reflects our rich history and commitment to innovation. This collection pays tribute to our iconic brands and the millions of fans who have made Mattel a cherished part of their lives for generations.”

Founded in 1945 in a California garage by Ruth and Elliot Handler and Harold Matson, Mattel has evolved to become one of the most recognized names in the toy and game industry. The company’s legacy is defined not only by innovation but by its cultural significance, inspiring creativity and play for eight decades. The Ruby Anniversary Collection is the first in a year-long celebration, reflecting the company’s journey and commitment to entertaining fans of all ages.