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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Matchbox Mobile Action Command (1974)

In 1974, Matchbox introduced the toy world to Mobile Action Command (MAC), an elite, international rescue team of anonymous agents equipped with quasi-futuristic vehicles, accessories, and outfits.

MAC Action Figures were approximately 3-inches tall with poseable limbs. While Matchbox shipped MAC Commanders in multiple colours, they all had similar facial features, giving them an automatonic appearance.

This two-page advertisement from a dealer catalog showcases three of the larger and more expensive pieces in the line.

The MAC Mountain Rescue Center stood 17-inches tall and was used as the base of operations for the team. It featured 5 secret passages, multiple floors, and even a working elevator. The Rescue Center was also equipped with 3 smaller vehicles: an Air Rescue Unit, Emergency Medical Unit, and ATV Unit. Five MAC Commanders and three accessory backpacks completed the set.

The 13-inch MAC Rescue Van allowed the team to take their talents on the road. The van featured a working loading ramp that could store a smaller vehicle for transport, and an operational cherry picker. Living quarters, a driving control area, and onboard storage were also onboard.

The MAC team could hit the high seas with the 13-inch MAC Oceana Sea Rescue Unit. An operating landing ramp offered storage for a smaller vehicle. The ship’s Quarter Deck included a ladder, a command bridge with a captain’s chair, and an operating stun-gun to fend off the included shark that menaced the team.

Mobile Action Command enjoyed a somewhat obscure 5-year run on store shelves and remains popular with collectors today.

Remember the toys and games of years past through vintage advertising – for better and for worse!