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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.
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He-Man from Mattel (1989)


In 1989, Mattel released a new line of He-Man action figures to coincide with the release of The New Adventures of He-Man, a new animated series starring everyone’s favorite defender of the planet Eternia. While the series only lasted a single season in syndication, Mattel continued to produce new Master of the Universe-based toys until 1992.

Remember the toys and games of years past through vintage advertising – for better and for worse!