Making It in The Toy Industry helps aspiring inventors and entrepreneurs navigate the complex toy and game industry.
Hosted by Azhelle Wade — a.k.a. The Toy Coach — the audio series offers guidance on aspects of toy and game development vital to bringing a product to market. Wade takes listeners through the creative process, negotiation, sourcing, production, packaging, pitching, and more.
A former toy-industry executive with over 12 years of experience to call on, Wade dives in with her guests to explore various topics and provide listeners with actionable information for every step of the process.
In an interview with Toy Tales, Wade shared some of her insights, including common missteps she observes in her consulting practice. She explains, “In the past two years specifically, a new misstep I’ve seen is people entering into agreements that they don’t quite understand and giving away big percentages of their business in exchange for service work that doesn’t equate to the value of what they’re giving away.”
New episodes of Making It in The Toy Industry are released weekly.
