Just in time for the gifting season, The LEGO Group and big-box retailer, Target, have teamed up to produce a new line of products inspired by the Danish toymaker’s iconic plastic building block.
The limited-edition LEGO x Target collection launched on December 4th and consists of nearly 300 items, including clothing, home accessories, toys, and pet accessories. The centrepiece of the line is a wide range of apparel for children and adults, in sizes ranging from newborn to 5XL. More than 60 home décor items — including pillows, nesting trays, storage boxes, area rugs, and blankets — also feature the iconic LEGO colour palette. Even dogs and cats can be colour-blocked with pet toys, collars, coats, and beds.
Prices for the LEGO X Target collection range from $1.50 to over $100, with most items tracking below $30 USD. While in stock, most items are available online, with stores carrying select offerings in limited quantities. The company plans to roll-out new additions as the month progresses.
Take a weekly look at a modern-day thing with a nostalgic influence.