Iconic Toy Brands on YouTube

Click the Subscribe button! These eight time-honoured toy brands have ingeniously adapted to capture attention on YouTube.

American Girl

Hang out with your favourite American Girl personalities. Watch episodes based on the American Girl brand as the cast of characters dance, travel, and engage with the world around them.


Ken, Nikki, Chelsea, and Skipper, along with other friends and family, join Barbie for animated adventures. The channel features new content daily, including live streaming videos, video blogs, music videos, fashion shows, and discussions about social issues in a way that appeals to Barbie’s young fan base.


Nurture your creative side with Crayola products including crayons, clay, paint, and other products from the art supply company. The channel demonstrates projects and seasonal activities made to inspire artists of all ages and abilities.

Hot Wheels

Hot Wheels keeps viewers dreaming of their next set-ups, races, and stunts with inventive segments such as Hot Hacks, Labs Unlimited, id Games, and other fast-paced videos. The channel offers live-action and animated content designed to appeal to life-long Hot Wheels fans and newcomers.

LEGO Group

The multi-lingual LEGO YouTube channel unites LEGO brands such as Friends, City, Duplo, Unikitty, DC, Disney, Elves, and others under one banner. The channel introduces viewers to LEGO designers, reveals new sets, offers building tips, and showcases characters through short trailers.


Learn about new Nerf products and get tips and tricks to gain a competitive advantage in your next Nerf battle. Videos are a mix of live-action and animated content that feature light competition and family-friendly content.


Educational content, virtual playdates, unboxings, tutorials, and animated videos demonstrate the versatility of the Play-Doh brand. Characters from Peppa Pig, PAW Patrol, My Little Pony, Bumblebee, and other franchises are featured in stop-motion shorts. The only thing missing is the signature Play-Doh smell.


The Rubik’s YouTube channel ensures there are no excuses for letting one’s cube skills slide. Step-by-step tutorial videos demonstrate how to solve the classic 3D puzzle, recaps of the Red Bull Rubik’s World Cup competitions keep viewers inspired, and maintenance videos ensure players keep their Cubes in tip-top condition.