Fisher-Price, a respected pioneer in the field of quality educational toys, has announced a new range of premium wooden products aimed at inspiring creativity and fostering development in young children.
Featuring fresh, modern designs that encourage open-ended play, Fisher-Price Wood is for children aged six months to five years, The line seeks to help parents looking for a more affordable, back-to-basics play experience for their little ones. In addition, each item is crafted from FSC-certified sources and designed to last, allowing families to pass them down from generation to generation. With early childhood development at the forefront of its plan, Fisher-Price’s new wooden toys offer a wide range of fun play patterns. From colourful puzzles and blocks to role play, music-making and more, Wood can spark creativity, stimulate problem-solving, and aid in the development of fine motor skills.
“For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment,” said Brian Fitzharris, SVP and General Manager at Fisher-Price in a recent press release. “With the debut of Fisher-Price Wood—a line that harkens back to the brand’s very roots—we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development.”
Fisher-Price Wood is available exclusively at select Walmart stores and on Walmart.com, with the mega retailer eager to get behind the revolutionary new product.
“We are excited to be the exclusive retailer for the newest innovation from Fisher-Price—the Fisher-Price Wood assortment of preschool toys,” says Brittany Smith, Vice President of Toys at Walmart. “This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price.”
The full 10-toy Fisher-Price Wood range includes:
- Ring Stacker (SRP: $14.82)
- Activity Triangle (SRP: $19.74)
- Pound and Tap Bench Xylophone (SRP: $24.82)
- Mandala Puzzle (SRP: $19.74)
- Coffee To Go Set (SRP: $19.74)
- Toolbox Set (SRP: $19.74)
- Treehouse Ball Run (SRP: $24.82)
- Stacking Blocks (SRP: $24.82)
- Stacking Shape Sorter (SRP: $24.82)
- Music Table (SRP: $24.82)
In addition to the United States, consumers in Canada, Mexico, Chile, and Central America will be able to find Fisher-Price Wood products at Walmart retailers later this year. Key retailers in Europe and other global markets will also start carrying the brand in the fall.
