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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

Expert Builder Series from LEGO (1978)

An ad from 1978 for the Expert Builder Series from LEGO. These new LEGO sets included pistons, gear wheels, and universal joints – movable parts that made models “more realistic and more fun.” The company launched the series with four sets: Auto Chassis, Go-Cart, Tractor, and Sky Copter. Each set came with instructions for building both the model and some related designs.

Remember the toys and games of years past through vintage advertising – for better and for worse!