Louis Marx and Company

Louis Marx and Company (est. 1919) grew to become the largest toymaker in the world in the 1950s.

Tom Robbins

“Toys are made in heaven, batteries are made in hell.”

Butler Brothers Pedal Car

The Butler Brothers ‘Cyclone’ model pedal car sold for $4.50 in 1927.

Jasmine Guinness

“I was very lucky growing up, and I got all my dad’s and aunts’ toys from the 1950s and 1960s and loved those old pedal cars.”

Mouse Trap

The Mouse Trap board game was first published by Ideal Toy Company in 1963.

Robert Breault

“The perfect family board game is one that can be played each time with fewer pieces.”

Star Trek Happy Meals

Star Trek was the first media franchise to develop a partnership with McDonald’s for themed Happy Meals (1979).

Jonathan Frakes

“I thought it was wild we were on the back of the Cheerios box, but now to see a little action figure, it’s wonderfully absurd.”

Slinky Postage Stamp

The United States Postal Service in 1999 issued a Slinky postage stamp as part of its Celebrate the Century series.

Betty James

“The simplicity of the Slinky, is what made it so successful: simplicity in design, simplicity in advertising, and, most importantly, simplicity in pricing.”

Magic Sand

Magic Sand from Wham-O achieved its water-repellency through the use of trimethylhydroxysilane — a silicon-based substance that coated the sand.

Vikas Satwik

“Sand is a toy and the less a toy does, the more a child will learn.”