Jazwares is building something new! Unveiled earlier this month at Spielwarenmesse, BLDR is an innovative construction toy brand that features an assortment of world-famous brands tailored to both kids and collectors. This all-new range of immersive playsets and highly articulated buildable action figures offers a fun way for consumers to creatively imagine, build, and play within the vast BLDR constructible system.
Initial offerings include playsets and minifigures inspired by some of the hottest names on the market, including Squishmallows, Hello Kitty, and Adopt Me! For anime fans, BLDR will also launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated nine-inch scale inspired by characters from popular anime series Chainsaw Man and Jujutsu Kaisen.
“BLDR was born out of an opportunity to bring new, iconic brands to the construction space like never before, along with Jazwares’ unparalleled ability to bring innovative, creative, quality products to consumers at highly accessible price points,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest properties to life like never before in the construction category.”
Designed for would-be engineers ages eight and older, BLDR construction sets include:
Squishmallows
- Campout with Cam & Benny Building Set ($19.99)
- Sunny with Botanical Gardens Building Set ($9.99)
- Avery with Ballpark Building Set ($9.99)
- Patty with Farmer’s Market Building Set ($9.99)
- Buildable Minifigures ($4.99, six assorted styles)
Hello Kitty and Friends
- Hello Kitty’s Dream Cafe Building Set ($29.99)
- Keroppi’s Convenience Store Building Set ($19.99)
- Hello Kitty and Friends Vending Machine Building Set ($9.99)
- Hello Kitty and Friends Red Car Building Set ($9.99)
- Hello Kitty and Friends Buildable Blind Minifigures ($2.99, six assorted styles)
Adopt Me!
- Coffee Shop Building Set ($19.99)
- Fox with Campground Building Set ($9.99)
- Single Pack Assortments with 2” Buildable Pets ($4.99, six assorted styles)
Crunchyroll
- Chainsaw Man Buildable Action Figure ($19.99)
- Jujutsu Kaisen Yuji Itadori Buildable Action Figure ($19.99)
- Ryomen Sukuna Buildable Action Figure ($19.99)
The first wave of BLDR sets are available now directly through Jazwares.
Are you excited to try out this newest buildable brand?
