Flip back to the past with a modern twist! Human Mobile Devices (HMD), Europe’s leading smartphone manufacturer, has teamed up with global toy powerhouse Mattel — home to such iconic brands as Hot Wheels, Jurassic World and Masters of the Universe — to unveil the exciting new Barbie Flip Phone!
Since her debut back in 1959, Barbie, created by Ruth Handler, has been more than just a simple fashion doll — she’s a cultural icon! For over six decades, Barbie has captured the imagination of kids around the world, evolving from a toy into a global phenomenon. From cartoons and cosmetics to breakfast cereals and slippers, Barbie’s world is boundless — and now she’s making her mark in tech!
Sure, it may look like a blast from the past, but this Barbie-branded beauty is everything you’d expect! It’s sleek, stylish, and most importantly, pink! First revealed earlier this year at Mobile World Congress in Barcelona, Spain, the Barbie Flip Phone is a delightful nod to the early 2000s foldable tech phase. In an era of app overload, this device is all about keeping things simple; no apps, just connectivity for calls and texts. As such, HMD is marketing it as the perfect device for a “digital detox,” giving users a chance to unplug from the frenzy of modern smartphones and rediscover the world around them once more.
“Is it time to swap reel life for real life and take a breather from all the interruptions of notifications?” asks Lars Silberbauer, CMO at Human Mobile Devices in a recent press release. “We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.”
With a 2.8-inch inner screen, adorably retro icons, and a five-megapixel camera with flash (perfect for capturing that trendy early digital look that is so hot right now), the Barbie Flip Phone isn’t just cute, it’s also customizable! Swappable battery covers, a beaded wrist strap, stick-on gems, and even a revamped version of the classic Snake game make this all-new phone the ideal embodiment of the original girl empowerment brand.
Who says you can’t mix vintage vibes with modern fun? The Barbie Flip Phone is here to prove that old-school cool never goes out of style, while also serving as the perfect alternative for the digital detox generation! Look for it to go on sale this October with an MSRP of $129 USD.
The Barbie look is calling! Will you answer?
