There’s no denying the seismic appeal of the smartwatch. More than a simple timepiece, these sleek, wrist-worn wonders can fire off emails, pay for your groceries, and let you scroll social media while riding the train. Now, gaming giant Atari is tossing its hat into the ring with a fun twist that’s sure to make retro gamers feel like they’ve just hit the high score.
Introducing the 2600 My Play Watch, Atari’s first official foray into the smartwatch scene. Rather than trying to outdo the latest tech specs or flood users with endless notifications, the game house is turning back the clock in the coolest way possible, blending modern features with the timeless pull of nostalgia. Launching on June 10th for $79.99 USD, this fun, functional throwback is tailor-made for fans of Atari’s legendary legacy.
Inspired by the iconic gaming console, the 2600 My Play Watch is both eye-catching and built for fun. Each device comes equipped with two interchangeable bands, both bursting with classic Atari art. This attention to detail extends to the controls, with the crown and side buttons customized to resemble the original 2600 controller buttons. Better still, the crown doubles as a working paddle controller, adding an extra layer of tactical fun to the experience.
But, the real showstopper is that this smartwatch plays Atari games right out of the box. That’s right — each 2600 My Play Watch comes preloaded with four definitive titles plucked straight from the golden age of gaming: Centipede, Missile Command, Pong, and Super Breakout. Using the buttons, players can dive into these retro gems anytime and anywhere with no cartridge required. It’s old-school gaming on the go, strapped right to your wrist.
Built with Selective Tech, Atari’s smartwatch also strips away modern digital distractions. No Bluetooth and no WiFi means no endless pings from apps. You can slow down and enjoy moments, one game (or step) at a time. And, since the device is never in need of an update, it will also never become obsolete.
Rounding out this unique package is a vibrant 2.02-inch TFT touchscreen, a suite of wellness tools, customizable display options backed by a library of recognizable Atari imagery, and an IP68 rating for dust and water resistance. As an added bonus, orders placed directly through Atari.com will receive an exclusive third band inspired by Missile Command – a stylish extra perk for the retro faithful.
Thus, whether you’re a retro gamer, a techie, or someone who appreciates just the right amount of vintage charm, the 2600 My Play Watch from Atari is certain to bring a dose of pixelated power to your wrist this summer! Are you ready to play?
