Throughout the 1970s and ’80s, Kenner routinely advertised and placed premiums inside of some of General Mills most popular cereals, like Cheerios. Usually in booklet form, these promotions offered cash refunds on all of the company’s popular toys, including the Easy-Bake Oven. Each booklet contained a rebate form which, when sent to Kenner with an appropriate proof of purchase, would trigger the cash-back refund.
An example of this type of advertising is the $20.50 Cash Refund booklet that was released in 1973.
