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A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.


Many joys of yesteryear’s childhood modern-day kids will never get to experience – such as lawn darts, finding a coveted new release on the shelf at Blockbuster, and the Fotomat. Today’s kids will also never have the thrill of waiting for the Christmas Wish Book to arrive to discover the bounty of toys available to them.

In this age of prolific marketing campaigns, it’s hard to imagine a time when you had to wait for a catalogue to arrive before any serious toy shopping could begin. Once that Wish Book arrived, it was serious business for kids.We would sit quietly, mesmerized by the pages of possibilities.

WishbookWeb allows readers to revisit that wonder.

The curator of WishbookWeb is Jason Liebig, also known for his work at Collecting Candy. Jason painstakingly documents over 25,000 pages of Wish Book content from retailers as far back as 1937. You can look back at the toys, housewares, and apparel that once inhabited our material lives.

WishbookWeb is so much more than a walk down memory lane. The site is a study in cultural anthropology, offering readers a fascinating look at how toys, culture, and advertising have evolved over the years.

Discover books, magazines, podcasts, and blogs that celebrate toy history, pop culture, and collecting.