“Harness the Power of Dinosaurs!”
When Tyco’s Dino-Riders toy line launched in December 1987, a miniature comic was included with each of the dinosaur toys. The first issue was 16-pages long and introduced the storyline developed to market the action figures: a battle between the superhuman Valorians (good) and the humanoid Rulons (bad) taking place on pre-historic Earth with the help of dinosaurs.
A second 16-page issue continued the toy line’s narrative and was included in the box of each second, third, and Ice-Age series of toys.
For a detailed look into the two-year development process behind Dino-Riders, be sure to check out the book: Toyland: The High-Stakes Game of the Toy Industry