Planet Playskool play centre is a first-of-its-kind entertainment experience that brings Hasbro’s most popular toys and games to life in unexpected ways.
Opened in June 2024, the indoor facility experience invites children and adults to explore STEAM-based installations inspired by Hasbro brands. The 20,ooo-square-foot facility is located in Westfield Garden State Plaza and includes six interactive activity areas: Mouse Trap Cheese Run, Play-Doh Imagination Station, PJ Masks Hero City, Tinkertoy Town, Transformers, and Spirograph Art Studio. Visitors can stop at the Easy-Bake Café for refreshments and to refuel after a busy day of play.
“At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families,” said Matt Proulx, senior vice president of global experiences, partnerships and music at Hasbro. “Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active.”
Planet Playskool is a partnership between Hasbro, Bright Play, and Kingsmen Xperience.
The pricing includes options for general admission, group admission, annual passes, and parties and events.
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