Skip to Main Navigation Skip to Content
A daily look back at the toys, games, and objects that captured our attention as children and continue to fascinate us today.

OZY: The Real Santa Claus Was An Eccentric Millionaire Toymaker

As the creator behind Big Wheel, Rock ‘Em Sock ‘Em Robots, and a myriad of play sets and tin toys, Louis Marx of Louis Marx and Company earned the moniker of America’s “Toy King” in the mid-20th century.

In the article The Real Santa Claus Was An Eccentric Millionaire Toymaker, takes a look at the man behind toys; an eccentric self-made businessman who would go on to revolutionize the toy-manufacturing process and build relationships with some the most powerful politicians of the time. Toy Tales Editor-in-Chief Todd Coopee contributes to the article through insight into this fascinating, larger-than-life character.