For the first time, Mattel and Formula 1 (F1) are teaming up to bring fans a brand-new range of Hot Wheels products. The global licensing partnership, which kicks off later this year, features numerous F1 teams and looks to bring the thrill of open-wheel racing to 1:64 scale in new and exhilarating ways.
“The exciting collaboration will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand.” says Emily Prazer, chief commercial officer of Formula 1. “It’s more than just a partnership; it’s a celebration of speed, creativity and innovation that will bring fans a new way to engage with the sport.”
Leading the pack is a one-of-a-kind collector diecast available now through Mattel Creations. Wrapped in a special Hot Wheels racing livery in honour of the partnership, this flashy Formula 1 car features bespoke Rear Rider wheels with interchangeable tires, a full-metal ZAMAC body, chassis, and contemporary F1 casting. The aerodynamic auto also features the number 68 on the nose — a fun nod to the year Elliot Handler’s Hot Wheels first rolled into retail. Additionally, as the model takes inspiration from the now iconic Hot Wheels “Original 16” designs, the car will come packaged in a special “Kar Keepers” clamshell case to deliver the ultimate collector experience.
“Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together, to share their passion for cars and racing,” said Roberto Stanichi, executive vice president, Hot Wheels and head of vehicles and building sets at Mattel in a recent press release. “In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engages with our loyal communities on a global scale. Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we’ve created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations.”
Following the initial product drop, fans can expect the multi-year collaboration to continue expanding throughout the 2025 season and beyond. Available for pre-order exclusively through Mattel Creations, and priced at $25.00 USD, the limited edition Hot Wheels Formula 1 car will begin speeding into mailboxes by June 27th, 2025.
